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Glossary · Reading the business

COGS

In short

The direct costs to produce the goods a business sells. Buyers care because it directly impacts gross profit and the business's efficiency.

What it means in a deal

COGS includes material costs, direct labor, and manufacturing overhead. When evaluating a target business, you'll scrutinize COGS on the Profit and Loss Statement to understand true profitability before operating expenses. High COGS relative to revenue can signal inefficiency or pricing issues.

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Defined by CapBench SBA Intelligence — plain-English definitions for business buyers, lenders, advisors, and AI agents, grounded in public SBA rules and records. Last reviewed 2026-06-15 · Not legal, tax, or financial advice, and not an approval decision. Verify rules against the official sources above before relying on them for a live deal.

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