Franchise intelligence
The most profitable franchises to buy
Nobody publishes audited franchise profits. The closest honest signal is in the lending record: brands whose units cost more to buy or build — a proxy for the revenue they have to support — whose loans almost never fail. We rank by typical SBA deal size, discounted by failure rate. See the survival ranking →
Biggest deals that survive, 40+ loans
1.Fairfield by Marriott/Fairfield Inn & Suites by Marriott/Fai52 loans · 0% failure rate$4.8M typical
2.Holiday Inn Express/Holiday Inn Express & Suites107 loans · 0% failure rate$4.6M typical
3.Hampton Inn49 loans · 0% failure rate$4.5M typical
4.La Quinta by Wyndham a.k.a. La Quinta Inn & Suites182 loans · 0% failure rate$4.2M typical
5.Comfort Suites by Choice Hotels79 loans · 0% failure rate$3.9M typical
6.Comfort Inn by Choice Hotels/Comfort Inn & Suites by Choice 154 loans · 0% failure rate$3.9M typical
7.Country Inn & Suites by Radisson63 loans · 0% failure rate$3.7M typical
8.Urban Air Adventure Park103 loans · 0% failure rate$3.5M typical
9.Best Western / Best Western Plus - Membership Agreement220 loans · 0.61% failure rate$3.3M typical
10.Clarion Inn by Choice Hotels/Clarion Inn & Suites by Choice 45 loans · 0% failure rate$3.1M typical
11.Sleep Inn by Choice Hotels/Sleep Inn & Suites by Choice Hote81 loans · 0% failure rate$3.0M typical
12.AM/PM Mini-Mart Agreement - ARCO Fuel - Contract Dealer Gaso86 loans · 0% failure rate$2.8M typical
13.Quality Inn by Choice Hotels /Quality Inn & Suites by Choice325 loans · 0% failure rate$2.7M typical
14.SureStay48 loans · 0% failure rate$2.7M typical
15.Motel 6241 loans · 0% failure rate$2.6M typical
16.Phillips 66 Branded Reseller Agreement48 loans · 0% failure rate$2.6M typical
17.Chevron - Retail Supply Contract93 loans · 0% failure rate$2.6M typical
18.Red Roof Inn173 loans · 0% failure rate$2.5M typical
19.Baymont by Wyndham aka Baymont Inn & Suites122 loans · 0% failure rate$2.5M typical
20.Ramada by Wyndham47 loans · 0% failure rate$2.4M typical
21.Microtel Inn & Suites by Wyndham45 loans · 0% failure rate$2.4M typical
22.Days Inn by Wyndham234 loans · 0% failure rate$2.2M typical
23.Goldfish Swim School42 loans · 0% failure rate$2.0M typical
24.Super 8 by Wyndhan282 loans · 0% failure rate$1.9M typical
25.Travelodge by Wyndham60 loans · 0% failure rate$1.9M typical
Biggest-ticket industries
Where the typical financed acquisition is largest — the sectors that buy or build the highest-revenue units, among industries with enough deals to trust the number.
| Industry | Typical acquisition loan | Failure rate | Recent loans |
|---|---|---|---|
| Media & software | $1.4M | 2.52% | 242 |
| Transportation & logistics | $1.3M | 5.04% | 891 |
| Real estate services | $1.0M | 2.49% | 560 |
| Wholesale & distribution | $930K | 3.53% | 996 |
| Construction & trades | $849K | 3.18% | 3,547 |
| Retail | $817K | 2.61% | 2,931 |
| Manufacturing | $800K | 1.62% | 1,437 |
| Professional services | $790K | 2.84% | 2,675 |
| Healthcare | $760K | 1.42% | 2,719 |
| Repair & personal services | $675K | 2.36% | 2,744 |
Common questions
How do you rank the 'most profitable' franchises?
We use the strongest cash-flow signal in public data: the typical SBA loan size for the brand, which tracks what a unit costs to buy or build and the revenue it has to support. We then discount each brand by its failure rate, so a big-ticket brand whose loans fail often ranks below one whose loans almost never do. Only brands with 40+ funded SBA loans qualify.
Is loan size really a proxy for profit?
It's a proxy, not a profit statement. Bigger SBA loans fund bigger, higher-revenue locations — and lenders only underwrite deals the projected cash flow can repay. It is not audited unit economics. For real margins, read the franchisor's FDD (Item 19) and verify with current franchisees.
Why does the failure rate matter for profitability?
A franchise that borrows big but charges off often is funding units that don't survive — that's the opposite of profitable. Pairing a large typical deal with a low FY2020–23 charge-off rate is the closest public data gets to 'a unit here makes money and lasts.'
Where does this data come from?
Public SBA 7(a) loan records since 2020, matched to franchise brands. Typical deal size is the median financed amount; the failure rate is the charge-off rate on the FY2020–23 loan cohort. CapBench is not a lender and does not sell franchises.
CapBench analysis of public SBA lending records. Typical deal = median financed amount; failure rate = charge-off rate on the FY2020–23 cohort. Ranking is an SBA-data strength proxy, not audited franchise profits.
AI summary
This page ranks the most profitable franchises to buy using a transparent SBA-data proxy: each brand's typical SBA loan size — what a unit costs to buy or build, a stand-in for the revenue it must support — discounted by its FY2020–23 failure rate, among brands with 40+ funded loans. Big-ticket brands whose loans survive rank highest. It is a strength proxy, not audited unit economics; confirm margins in the franchisor's FDD. This is general information, not legal, tax, or financial advice, and CapBench is not a lender.
Source: CapBench SBA Intelligence, based on public SBA, lender, franchise, FDIC, and related records. CapBench is not a lender and does not guarantee financing.
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