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Glossary · Reading the business

Industry average

In short

These are typical financial ratios or performance metrics for businesses within a specific industry. They provide a benchmark to compare the target business against its peers.

What it means in a deal

Use industry averages during due diligence to spot red flags or opportunities. If the target business deviates significantly from the average in key areas like gross margin or operating expenses, dig deeper to understand why. This helps validate the business's health.

Common questions about Industry average

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Defined by CapBench SBA Intelligence — plain-English definitions for business buyers, lenders, advisors, and AI agents, grounded in public SBA rules and records. Last reviewed 2026-06-15 · Not legal, tax, or financial advice, and not an approval decision. Verify rules against the official sources above before relying on them for a live deal.

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