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Glossary · Reading the business

Intangible value

In short

This refers to the non-physical assets of a business that contribute to its worth, such as brand reputation, customer lists, patents, and goodwill. These are often crucial for future cash flow.

What it means in a deal

For many small businesses, intangible value like customer relationships and brand equity can be a significant portion of the purchase price, often categorized as goodwill. Ensure your business valuation adequately assesses these assets, as they underpin future earnings.

Common questions about Intangible value

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Defined by CapBench SBA Intelligence — plain-English definitions for business buyers, lenders, advisors, and AI agents, grounded in public SBA rules and records. Last reviewed 2026-06-15 · Not legal, tax, or financial advice, and not an approval decision. Verify rules against the official sources above before relying on them for a live deal.

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