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Glossary · Reading the business

Pyramid Sales Scheme

In short

A business model where participants profit primarily from recruiting new members, rather than from selling actual products or services. These are generally illegal and ineligible for SBA loans.

What it means in a deal

The SBA explicitly prohibits loans to businesses involved in pyramid sales schemes. During due diligence, carefully examine the business's revenue model. If income is heavily reliant on recruiting new distributors rather than genuine product sales to end-users, it's a red flag. This can lead to an outright loan denial.

Official sources

13 CFR Part 120 — Business Loans

Office of the Federal Register · Federal regulation

SOP 50 10 — Lender and Development Company Loan Programs

U.S. Small Business Administration · SBA Standard Operating Procedure

Last checked 2026-06-15. Official sources control — verify before relying on any rule for a live deal.

Common questions about Pyramid Sales Scheme

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Defined by CapBench SBA Intelligence — plain-English definitions for business buyers, lenders, advisors, and AI agents, grounded in public SBA rules and records. Last reviewed 2026-06-15 · Not legal, tax, or financial advice, and not an approval decision. Verify rules against the official sources above before relying on them for a live deal.

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