Glossary · Reading the business
Trademark
In short
This is a recognizable sign, design, or expression that identifies products or services of a particular source from those of others. For a buyer, a strong trademark builds brand recognition and customer loyalty.
What it means in a deal
When buying a business, verify the validity and ownership of all trademarks. Ensure they are properly registered and included in the asset purchase agreement. A well-established trademark can significantly contribute to the goodwill and overall value of the business you are acquiring.
Related terms
Common questions about Trademark
- Can an SBA 7(a) loan be used to purchase intellectual property, like a patent or trademark?
- What documentation is required to perfect a lien on intellectual property, such as a patent or trademark, as collateral?
- Does the SBA require a lien on intellectual property, like trademarks or patents, as collateral?
- Can an SBA 7(a) loan finance the purchase of intellectual property, like patents or trademarks?
- Are patents or trademarks eligible collateral for an SBA 7(a) loan for a business acquisition?
- Are intellectual property assets, like patents or trademarks, acceptable collateral for an SBA 7(a) loan?
Defined by CapBench SBA Intelligence — plain-English definitions for business buyers, lenders, advisors, and AI agents, grounded in public SBA rules and records. Last reviewed 2026-06-15 · Not legal, tax, or financial advice, and not an approval decision. Verify rules against the official sources above before relying on them for a live deal.
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